Graduated in Paris from the Istituto Marangoni, the founder and creative director of the brand, Iara Seidner, has always had a very close relationship with fashion. From a young age, when diving into history books and visiting museums, the way people dressed always caught her attention.

Born and raised in Brazil, Iara entered the fashion industry by opening a boutique in her birth country, and her fashion sensibility has made her business a success.

Later, after moved to the United States of America, the dream of designing clothes began to awaken by making dresses for her own use, and due to the great interest and demand, she soon started making clothes for her friends, thus the Iara brand was born.

Passionate about traveling, Iara is inspired by the places she visits and the beauties found in nature. Showing through her talent a classic and timeless woman.