Dress for Success

dress for success

They say…

“Dress for success.”
“Dress like you’re already famous.”
“Dress how you want to be addressed.”
“You can have anything you want if you dress for it.”

Or one of my favorites…

“Dress like you’re going to run into your ex.”

The gist of it is that whether we like it or not, a book is judged by its cover. You only have one chance to make a first impression and depending on whether you put in the effort into your appearance or not, you can make or break that opportunity.

That said, we want to let you know that dressing for success is more than just pleasing others with your appearance, it’s for pleasing yourself. Whether you’re a stay at home mom or a partner at a law firm, or even an artist…dressing up can increase your confidence and subsequently improve your performance, productivity, and mental clarity. 

In fact, this is such a true phenomenon that researchers have labeled this as enclothed cognition. The idea is that the clothing we wear influences our self-image, personality, attitude, behavior, and mood. Therefore, when we dress up, we improve our disposition and increase our self-confidence. We acquire a sense of power and are ready to take on the world. In turn, regardless of what task we have to complete, what interaction we must do, or decision we must make…we are more focused, assured, and in control to go about it with a greater ability to succeed.

It’s interesting to read the studies conducted on stay at home moms. Numerous experiments have shown that when stay at home moms dress up as if they are going to an office job, not only do they see an upward spike in their relationship, but they also improve their mental and physical performance in accomplishing their house and parenting tasks. They further see a drop in stress levels, because it allows them to draw a separation from being a stay at home mom and a mom just at home. In other words, instead of feeling as if they are on the clock 24/7 with stay at home mom responsibilities, they gain a perception as if they’ve gone to an office job from 9 to 5 and then in the evening return home to spend time with their family.  

Here at Iara, we are a firm believer in the benefits of dressing up. However, we also understand women’s concern about affordability and comfort. We get it. Why would a stay at home mom want to get out of the comfy yoga pants and t-shirt and slip into a classy dress just to clean the house, deal with kids throwing their food around, and then taking the children to the park? Well, it’s because of the benefits that come with dressing for success. Accordingly, we designed Iara. 

An elegant, timeless, classic, versatile, comfortable, and affordable line, meticulously designed to be worn all day or at night.

Versatile is an understatement. Check out how the one skirt above, the Tania Black Flower Skirt, can pull off four different looks. Just changing the top changes the entire look, all the while remaining comfortable to tackle on the day.

Again, it doesn’t matter if you’re a corporate executive or running around to pick-up the kids from school and then take them to practice. Just by dressing up a bit, you can experience great improvement in your self-confidence and productivity. Dressing for success is more than just impressing others, it’s for taking care of yourself. It’s for putting in that time in you and not settling for the sweat pants and dirty t-shirts. It’s for improving you and in turn improving all that around you.


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